Program Overview
ACA Private Practice Enterprise Coaching is delivered through two program streams designed to work together across the year:
- Monthly Webinars – Foundational learning and practical insights delivered each month (February - November 2026).
- Business Clubs – Quarterly in-person full-day workshops focused on implementation, strategy, and deeper business development.
While each program stream can be undertaken individually, they are intentionally designed to complement one another. We strongly encourage participants to engage in both programs to gain the full benefit - learning monthly concepts and then embedding them through structured quarterly implementation. Together, they provide the clarity, accountability, and momentum needed to strengthen and grow a sustainable private practice.
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Business Club
Quarterly, one-day intensive workshops
Business Club is a full-day, in-person intensive workshop where participants work directly with coach George Nelson to actively build their private practice enterprise strategy. This is not a seminar, it’s a working day on your business.
What participants do at the ACA PPEC Business Clubs:
- Work on their business, not just in it
- Build or refine their enterprise strategy
- Develop tools, messaging, and supporting assets
- Receive direct coaching and expert input
Total 24 OPD points for Business Club bundle (6 points per workshop).
$1,100 (inclusive of GST) for Business Club bundle (four workshops).
Delivered quarterly across capital cities Melbourne, Sydney, Brisbane, Perth and Adelaide, the Business Club brings together preparation, design, and execution in a hands-on environment.
Your investment in the Business Club Program means you are committing to attending all four workshops in your chosen city. Each workshop builds on the last, supporting you to apply what you learn, stay accountable, and make meaningful progress in your private practice over the course of the program. Participants are required to complete the provided pre-learning in preparation for each workshops.
Business Club Session Outlines
Business Club Session 1 – Prepare Phase
This one-day intensive is designed to take your learning to the next level through structured reflection, practical tools, guided exercises, and real-time planning. Participants will be encouraged to build on their worksheet from their pre-learning video.
What is your why? You’ll identify what’s holding your practice back, clarify what’s ready to expand, strengthen your professional ecosystem, and refine how you communicate your value with confidence and authenticity. You’ll leave with a clear action plan, stronger language, and next-step momentum.
Learning Objectives
- Integrate self-awareness and practice identity into authentic visibility, strengthening understanding of how internal alignment—values, confidence, and professional boundaries—translates into being noticed, trusted, and preferred by the right clients, without reliance on performative or sales-driven strategies.
- Refine and confidently articulate a differentiated practice narrative, building on identified strengths and opportunities to clearly communicate a point of difference as a valued, ethical, and client-relevant service.
- Consolidate and rehearse intentional, client-centred language, preparing clear and consistent ways to introduce self and services across professional contexts, while avoiding language that diminishes value, misrepresents scope, or creates misalignment with professional identity
- Strengthen your practice ecosystem through mapping, creating values aligns plans for referrals and identifying gaps and opportunities.
Participants will set themselves deliverables that can be achieved or worked towards before the next Business Club.
Business Club Session 2 – Design Phase
Take your learning into real-world application to design the lifestyle you want in private practice. Practical, reflective, and action-oriented: we will work on identifying and reducing time-drains, aligning your workload with your lifestyle, and building a practice that is both financially viable and emotionally sustainable.
Learning Objectives
- Understand key private practice business models and how different structures, income streams, and service mixes align with practitioner values, strengths, and desired ways of working.
- Clarify and define a business model that fits my practice, integrating clinical identity, lifestyle goals, and financial sustainability rather than adopting models that create misalignment or burnout.
- Identify practical next steps to test or refine my business model, ensuring it supports ethical practice, consistent income, and long-term viability while remaining responsive to change.
- Build stability and confidence in practice delivery by developing strategies for setbacks and refining ethical, client-centred language to support rebooking and continuity of care.
Participants will set themselves deliverables that can be achieved or worked towards before the next Business Club.
Business Club Session 3 – Build Phase
You’ve done the learning. You’ve reflected, refined, and strengthened your foundations. Now it’s time to bring it all together into a clear, practical strategy you can actually implement. This one-day intensive is designed to help you integrate everything from the webinar series and previous Business Clubs into a cohesive private practice strategy – one that fits your values, capacity, and current stage of growth. You’ll clarify your priorities, create an actionable plan with realistic timelines, and build confidence in setting goals you can follow through on without burning out. The focus is momentum with sustainability: a strategy that supports both your practice and your life.
Learning Objectives
- Clarify a strategic focus for my practice, identifying priority areas for growth or refinement and ensuring these align with my values, capacity, and current stage of practice.
- Develop a practical, integrated plan, translating strategic priorities into realistic goals, timelines, and actions that can be implemented alongside clinical work without overwhelm.
- Strengthen confidence in setting and reviewing achievable goals, using clear criteria to assess progress and adjust strategy over time while maintaining sustainability and direction.
Participants will set themselves deliverables that can be achieved or worked towards before the next Business Club.
Business Club Session 4 – Evaluate Phase
Marketing in private practice shouldn’t feel like a second full-time job. This one-day intensive is a practical, hands-on workshop designed to help you simplify your marketing, build a streamlined system, and walk away with real assets you can use immediately. It’s designed to move marketing out of the ‘overwhelm’ bucket and into structure. The workshop will finish on evaluation exercises, encouraging participants to regularly check-in to analyse if their business operations are meeting their why and achieving desired outcome.
Learning Objectives
- Apply practical marketing tools and systems, working hands-on with selected platforms or templates to create or refine core marketing assets that support visibility and client bookings.
- Identify and streamline key marketing processes, simplifying workflows by selecting tools and approaches that reduce duplication, decision fatigue, and time spent on non-essential tasks.
- Build a personalised, simplified marketing setup, integrating tools and processes into a clear, manageable system that supports consistency and follow-through without over-whelming clinical work.
- How to read your website data? Where are your hits coming from?
Business Club Dates
Adelaide
Tickets available until Friday 20 March 2026 | $1100 inclusive of GST for all four sessions
Time: 9:00am - 4:00pm | Location: Level 11, 22 King William St, Adelaide SA 5000
Session 1: Tuesday 24 March 2026
Session 2: Tuesday 16 June 2026
Session 3: Thursday 24 September 2026
Session 4: Wednesday 25 November 2026
Brisbane
Tickets available until Thursday 12 March 2026 | $1100 inclusive of GST for all four sessions
Time: 9:00am - 4:00pm | Location: Level 24, 215 Adelaide St, Brisbane City QLD 4000
Session 1: Monday 16 March 2026
Session 2: Thursday 25 June 2026
Session 3: Monday 14 September 2026
Session 4: Thursday 3 December 2026
Melbourne
Tickets available until Thursday 19 March 2026 | $1100 inclusive of GST for all four sessions
Time: 9:00am - 4:00pm | Location: 123 Queen St, Melbourne VIC 3000
Session 1: Monday 23 March 2026
Session 2: Tuesday 23 June 2026
Session 3: Monday 21 September 2026
Session 4: Thursday 26 November 2026
Perth
Tickets available until Monday 23 March 2026 | $1100 inclusive of GST for all four sessions
Time: 9:00am - 4:00pm | Location: Level 1, 111 St Georges Terrace, Perth WA 6000
Session 1: Thursday 26 March 2026
Session 2: Thursday 18 June 2026
Session 3: Tuesday 22 September 2026
Session 4: Monday 23 November 2026
Sydney
Tickets available until Friday 13 March 2026 | $1100 inclusive of GST for all four sessions
Time: 9:00am - 4:00pm | Location: Level 1, 111 Harrington St, The Rocks NSW 2000
Session 1: Wednesday 18 March 2026
Session 2: Wednesday 24 June 2026
Session 3: Wednesday 16 September 2026
Session 4: Tuesday 1 December 2026
Monthly Webinars
Facilitated by George Nelson from Acua, these sessions are designed to challenge thinking, build enterprise confidence, and provide practical tools you can apply immediately.
ACA members can register to attend all or a variation.
$25.00 (incl. GST) per webinar.
1 OPD points per webinar can be claimed for professional development.
Webinar Outlines
Thursday 26 February 2026 - Anchors and Balloons
10:00am – 11:00am AEST
$25 inclusive of GST
In the first Enterprise Coaching session we will explore what’s holding you back and what the opportunities are for you to elevate your private practice. Is your private practice feeling heavier than it needs to be? Or are there opportunities you haven’t fully tapped into yet?
Thursday 12 March 2026 - Building Your Community
10:00am – 11:00am AEST
$25 inclusive of GST
Private practice doesn’t grow in isolation. In this session, we’ll explore how to build a supportive professional community, clarifying who belongs in your practice ecosystem and how the right relationships can boost connection, visibility, wellbeing, and sustainability. You’ll learn how to build community in ways that feel intentional, ethical, and aligned with your values, without pressure or forced networking.
Thursday 16 April 2026 - Here I am! Being visible, valued and authentically you.
10:00am – 11:00am AEST
$25 inclusive of GST
Explore how visibility and authenticity work together to help the right clients notice, trust, and choose you. Understand the power of articulating your point of difference and communicating your skills, values and therapeutic approach in a clear, ethical, and client-centred way.
Thursday 14 May 2026 - Limiting Disruptors
10am – 11am AEST
$25 inclusive of GST
Private practice should support the life you want - not pull you away from it. This session explores how to design a practice that fits your lifestyle by reducing everyday disruptors and rebalancing your time toward paid client work. We’ll look at how admin and marketing can support your practice and identify smarter systems and sustainable choices to help you spend more time with clients and less time stretched thin.
Thursday 11 June 2026 - Business Models
10:00am – 11:00am AEST
$25 inclusive of GST
There’s no single “right” way to run a private practice but there is a model that’s right for you. In this session, we’ll explore different business models and how income streams and service mixes can align with your values, strengths, and lifestyle goals.
Thursday 16 July 2026 - Navigating Setbacks
10am – 11am AEST
$25 inclusive of GST
This session focuses on the internal work of navigating setbacks - your thinking patterns, emotional responses, and self-talk when things stall or confidence wobbles.
Thursday 13 August 2026 - Close the loop & book the next session
10am – 11am AEST
$25 inclusive of GST
Booking the next session shouldn’t feel awkward but for many practitioners, it does. This session explores how to confidently and ethically invite client commitment in ways that feel natural and respectful. You’ll learn how to discuss next steps and session frequency, reduce booking hesitations, and support clearer conversations, stronger continuity of care, and a more stable, sustainable practice.
Thursday 10 September 2026 - Marketing and External Branding
10am – 11am AEST
$25 inclusive of GST
This session explores the foundations of effective, ethical marketing and how visibility, clarity, and consistency help the right clients find and choose you. You’ll identify values-aligned strategies that suit your strengths and business model, simplify your approach, reduce overwhelm, and build sustainable momentum.
Thursday 15 October 2026 - Monitor and Evaluation
10am – 11am AEST
$25 inclusive of GST
Explore ethical, meaningful ways to monitor and evaluate your practice, clarify what success looks like for you, and review what’s working and what needs refining. The focus is on thoughtful reflection over comparison, supporting clear, informed decisions as your practice evolves.
Thursday 12 November 2026 - Elevate for 2027
10am – 11am AEST
$25 inclusive of GST
Before rushing into the next year, this session creates space to pause and reflect on the past 12 months of your practice - what’s shifted, strengthened, and worth carrying forward.